Lagos, Nigeria—an oil-rich port city with an estimated population of 21 million people—is globally recognized as a fast-growing financial hub. However, it’s emerging as a cultural hotbed, too, with fashion at its forefront. Much of that is thanks to Omoyemi Akerele, founder of Style House Files—an on-site agency founded to “tirelessly position Lagos and Nigeria on the international fashion map.” In an exclusive interview, Akerele offered, “Nigerian fashion stands out. It tells a story of a diverse and dynamic culture, of historical references, and ultimately, commercial viability. It’s about trade, not aid.” Ahead of the city’s third annual Fashion and Design week, which begins on Wednesday, Akerele speaks to Style.com about the challenges facing local designers, the region’s immense untapped market, and what it means to not only advance but define Nigerian creativity as the country inches toward its remarkable potential. STYLE.COM
Tags: Ituen Basi, Jewel by Lisa, Lagos Fashion and Design Week, Lanre Da Silva Ajayi, MAKI OH, Meena, Moda Operandi, Nigeria, Omoyemi Akerele, Orange Culture, RE BAHIA, Tiffany Amber, Umi 1
