On the trail of successes they have achieved as one of the pioneers of online retail in Nigeria, co-founders of Jumia , Raphael Afaedor and Tunde Kehinde have been featured in April’s edition of Forbes Africa magazine. In this awe-inspiring piece the duo talk to Abisola Owolawi about finding their dream, rising against the odds, their challenges and their rise to building Nigeria’s number 1 online retailer.
In another exciting sequence, the website has grown to be the 5th local content website in Nigeria and the customer’s number 1 online retailer of choice.
The 10 month retail store has seen exponential growth in size of baskets and traffic to its site. Inadvertently leading to growth in all areas of its operations from staff, fleet, warehousing facilities, to more recently the addition of 3 locations in Warri, Kaduna and Benin; an addition to those existing in Lagos, Abuja and Port-Harcourt.
“As Nigeria’s no.1 online retailer, Jumia will continue to pioneer the Nigerian retail market, with a vision to being the answer to retail both offline and online in sub-Saharan Africa. As a place for direct retail shopping online with limitless reach and audience, we have seen orders come in large numbers from every nook and cranny of Nigeria, and in our commitment to our customers and making good on our promises of on time for delivery, we are gradually expanding and gaining foothold in more cities across Nigeria”, explained co-founders Tunde Kehinde and Raphael Afaedor.
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