Founded in 2004, the Shakara Couture Label is a family-run business with a design team led by the creative director Ewemade Erhabor-Emokpae. She followed her passion and attended the London College of Fashion and Central Saint Martins to be professionally trained in millinery, dress-making, fashion illustration and personal styling. The label is recognized for being heavily influenced by vintage glamour, a colourful fusion of African and Western vintage fashion using African tribal print and Lace fabric. The fairy tale adventure ‘Alice in Wonderland’ has always inspired imagery of both the whimsical and colourful. The focal point for the shoot was ‘the Mad Hatter’s tea party’ scene with each model representing the book characters: Alice, The hatter, The March Hare and the Dormouse. Through the styling of the Shakara Couture pieces and interpretation of the scene from the fairy tale, there is a colourful fusion of quirk and inspired wanderlust portrayed through the photoshoot.
OH THERE’S MORE, JUMP IN & SEE
The garments shown in the Alice in Wonderland campaign perfectly illustrates the brands signature pieces, its direction and the level of creativity in Shakara Couture.
Flagship store, 20A Olubunmi Rotimi street, Lekki Phase 1.
For information please contact PR Rep;
The Fashion Portal,
5 Ribadu Street, off Awolowo road, Ikoyi, Lagos.