Dee Rosa was established in 2011 by designer Juliet Nwekenta. The company takes a unique approach to streetwear by making pattern its visual theme. Celebrating pattern to the fullest, designs vary from complex geometry to simple shapes. Juliet’s designs are inspired by everyday surroundings as well as different cultures, particularly her own Nigerian heritage. While pattern is the visual identity of Dee Rosa, the soul of the brand is a strong belief in self expression and individualism.