The LFDW week also returned to Milan during Milan Fashion week to exhibit the Rhythm of Africa collective at the Touch Neo Zone Cloud Nine exhibition hosted by Pitti Immagine. The designers this year included; MO SAΪQUE a footwear designer from Ghana, Adèle Dejak an accessories designer from Kenya, Jewel By Lisa Pitti Imagine W alumni and womenswear designer from Nigeria, Pearl XGH from Ghana, Okapi Handbags from South Africa, and Tebazile jewellery from Nigeria. Speaking at the exhibition Omoyemi Akerele founder of LFDW said ‘Lagos Fashion and Design week is all about making an impact, the idea is to move beyond innovation and transform African brands to household names worldwide. The invitation to show during Milan Fashion Week for these designers is a significant milestone, one that is bound to catapult them into the international fashion industry. Akerele further added that international fashion retailers such as Luisa via Roma and Moda Operandi had already begun stocking some of the LFDW designers.
Nigerian label Jewel by Lisa was also selected by Vogue Italia in the ‘Who is Next’ Vogue Talent exhibition which hosts the next big names in fashion from the LFDW platform. The label was hosted with several other emerging designers from around the world who have been selected by Vogue as the ones to watch in the international fashion industry. MTN Lagos fashion and Design week will hold in Lagos, Nigeria on October 24-27 2012. The soon to be launched RIM Blackberry App will put the very best of MTN LFDW2012 and more, in the hands of style-savvy Blackberry ‘fashionistas’. Watch out for more details of “Serengeti”, the LFDW Exhibition in collaboration with Colours in Africa.
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