Fashion company Royal Dynamite along with local artist AR the Artist and OC based music company AG One Entertainment have joined forces to redefine the word WAR. Featuring original art from AR the Artist on traditional Royal Dynamite tees, the WAR Fall 2012 collection will change the way people view war for years to come. Born out of a collaboration between Royal Dynamite and AR the Artist (née Arnold Randall), both coincidentally from the war torn country of Sierra Leone, WAR aims to shed the negative connotations and effects that war has on countries and individuals who witness the devastation of war firsthand and its residual damage on the psyche and spirit. WAR or “We Are Royal” stands to change the way war is viewed and not only signify the uniqueness of the Royal Dynamite brand but also exemplify the strength and resilience of the nation of Sierra Leone. Built on Royal Dynamite’s strong belief in Collaborative Style for Awareness, which also serves as a cornerstone of the Royal Dynamite business model, WAR sees a collaboration between not only Royal Dynamite and AR the Artist, but also AG One Entertainment and emerging producer Brutis Perux, whom offer original music to the dynamic WAR project. Featuring brightly hued tees for men and women, the WAR collection offers a fashion forward way for wearers to declare and redefine WAR on their own terms. Fans can choose one of three original designs, which serve as the faces of WAR.
For more info on #WAR, please contact Cecil Williams at Cecil@royaldynamite.com