22 year old Make-up artist turned designer, Olajide Adedeji is the creative of j Reason which initially started 9 months ago as a men’s line and will further expand to accommodate a women’s line. This is his second men’s collection for j Reason and he has been able to stay true to his aesthetics of impeccable finishing and good quality. Jide has earned his place in the fashion industry after working with several magazine such as complete fashion, as toyin lawani. And celebrities such as tonto dike, susan peters and many more. Celebrities like Davido, wizkid, brymo, flowssick have also been styled in j Reason. J Reason’s latest collection sartorial summer is a RTW collection targeted at young adults (men). Sartorial summer is all about tailored clothes that reek of sophistication.
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