Details: Fashion Mist London 2012

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Tuesday, April 24th, 2012

Following on from a successful maiden event last year, FashionMist is back again on our calendar’s this year for our second season. FashionMist’s aim is to showcase on one platform emerging young designers of African origin who reflect the continent’s creativity and the use of African textiles in their products to infuse it with a modern Western flair. This is in the form of clothes, accessories to name a few. It also seeks to create a network for the designers to interact and inspire all Fashionista’s in attendance.

FashionMist will take place in two parts. During the day there will be an exhibition open to the general public for free from 12 – 5pm. It will feature a more diverse range of products – clothes, accessories, beauty, kids and men’s wear. The exhibition will include designers like Ayikai Couture, Decorus, AfroFusion Designs, Triballery, GBGhanaBoy, Lipavenu, Celebrity Hair, House of Loulee and lots more including most of the designers from the catwalk show.


The highlight of the day will be our fashion catwalk event, where designers will unveil their collection to a seated ticketed audience, interspersed with music. Labels confirmed for the catwalk include Chemphe Bea, N’kya Designs, Ariike Alden, Adopted Culture, YaaAtaa Couture Bags, Duafe Denim, House of Adjeiwaa, GPUK, Kolture Apparel and Harmattan by Ewuresi Stefanie Larmie and Bertha, young up and coming Ghanaian talent, will provide entertainment on the night.

This year, during the fashion showcase we will be aiding Miss Nana Afua Antwi (Befta Best female model and Top Model of colour winner – TMC) in launching her charity ‘Akosua Odei Foundation’. This charity is being set up to raise funds and help young women/mothers living harsh lives in rural Ghana/Africa. There will be a raffle on the night and all proceeds will go towards the ‘Akosua Odei Foundation’.

We have prizes for the raffle have being donated by the likes of Beautella and NaanaB.

There will be advance tickets available for purchase for the fashion showcase and can be purchased HERE

To the designers taking part, they seek to ensure that the inspiration drawn from the African continent has a number of positive outcomes, including the creation of sustainable incomes and fair trade for those involved in production, the guarantee of quality and authenticity in materials they use. Lastly they all seek to promote African identity and pride, which FashionMist seeks to promote.

Our Sponsors include NaanaB, Lipavenu and Beautella.

Our media partners on board to make our second event reach out to various audiences include ZenMagazine, Face2Face Magazine,, Oh Yes Magazine, Afro Pulp, Starreps, NuPeople Magazine, FashionistaGh, OneNigerianBoy, Samuel Benard Events.

Notes to Editors:
1. Fashionmist is an annual event organized Miss Sheila Boateng, Akosua Safo and Emmanuel Osei. It seeks to create a
platform to showcase young up and coming emerging talent from the continent.
2. FashionMist was launched in 2011 in London and its first charity beneficiary was Global Mama’s – who empower women
to be independent through arts and crafts.
3. All clothes are designed by the designers and made to measure.
4. For more information:
5. Social Media pages Twitter: @fashionmist2011
Facebook: FashionMist Mist
6. For marketing and press enquiries please contact
Akosua Safo (+44 7799691752)
Emmanuel Osei (+44 7931921232)
Or email

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