The J Label is a new diffusion line by Luxury label, Jewel by Lisa. I use the terms diffusion here loosely as it’s not a cheaper version of Jewel by Lisa but a label that sort of sprung out of its own due to the necessity. Yes, the pieces are priced lower than the average Jewel by Lisa piece but the essence of the label is all about practicality and variety. Ladies will be able to pick up everyday items in the line -which include bags, jackets, shirts, pants and dresses- and wear them unlike the typical Jewel by Lisa clothes that are reserved for special occasions. The line oozes of the Jewel by Lisa aesthetics and even custom prints created in conjunction with Banke Kuku can be spotted.
Photography by Moussa Moussa, Styling by the JBL Team and make-up by Bimpe Ogunmakin.