Exclusive: Jil Beaded Kente Scarves

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Monday, April 25th, 2011

Fusing African inspired aesthetics and fabrics in designing clothing would never cease to fascinate me as long as its executed brilliantly. Speaking of brilliance, I got a dose of it whilst I visited Ghanaian designer Ann-Marie Adoley Addo of Jil at her palatial Accra flagship store. The designer introduced a new collection of scarves beaded specially by skilled and tested artisans in India the home of bejeweled clothing.

The production process takes place in 2 continents as the Kente fabric is designed by Ann and woven by artisans in Accra after which it gets cut into patterns and is shipped out. The artisans in India bead according to a script drawn by the designer and ship the finished pieces back where it is joined by Ghanaian based tailors.

Fantastic pieces and a smart move from the label, hopefully this translates into enough revenue befor the copycats latch on.


Email: annmarieaddo-at-yahoo.co.uk

Website: www.jilbboutique.com

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