Inspiration Behind the collection
My inspiration came from the current trends in the international fashion scene which is all about metallics and embellishments. This i thought was appropriate since the Christmas season is approaching. I also had a glamorous woman in mind that would be looking for something exquisite yet simple and elegant for a special occasion. I wanted to appeal not only to an African clientele but also to women from different countries and cultures thus the blend of African fabrics with a western design.
Detailing employed in the collection
Many details went into the collection although the clothes looked simple and effortless. I had to create a collection which had a balance, which means we did not want the metallic fabrics or Guipure lace to overshadow our Vlisco prints therefore in order to create that balance much thought went into the designs. I wanted to also create timeless pieces which could be worn over time but still look in vogue, thus the simple and sophisticated approach in my designs.
Shapes in the collection
I wanted to appeal to all style personalities therefore the shapes where diverse. I had structured jackets with skirts and straight dresses to suit the conservative or high powered corporate personality, yet it had a feminine twist. Then i had the long gowns with metallic or guipure lace combined with the Vlisco prints to suit the woman of glamour, who wanted to wear something special. I also had short dresses for the younger clientele; it also was a combination of the Vlisco prints with embellished tulle fabrics and also the metallic fabrics.
Designer Anne Marie adjusting one of her designs on the model